Another good one from one of my favorite peers.
Even if most of your readers purchase books or e-books at Amazon or in bookstores – who don’t reveal book buyers names or email addresses – you can still communicate with them through social media and later often directly.
First listen to your readers / customers
Why listen to what your customers have to say? It’s free feedback from the people who matter most to your book business. If you go shopping and a sales associate doesn’t listen to you, rather bombards you with sales pitches, you get annoyed. Same in online book marketing. Listening and asking questions is an important part. What do your readers want? What are they interest in? Ask them to provide feedback. Are you able to ask or to read between the lines? Google+ FB, Twitter and your blog’s commenters will reveal a wealth of information, keeping an eye on social media channels…
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