Helping spread the word…

Writers Write Daily

butterflyHow does a writer get the word out? I have a friend who wrote a wonderful book about butterflies. Her publisher told her that advertising the book was up to her – the company had no money to send her to conventions or to have her appear at bookstores in large cities.

So she paid for her own author tour, starting in Ireland, where there are some famous sites for finding butterflies. Then a few other European cities and finally as many cities in North America as she could afford. Everywhere she was met with enthusiasm, but sadly – few book sales. She told me privately that, financially, the trip was a disaster – she spent way, way more than she made.

Another way to get the word out is a blog tour. Tasha Turner led me on one this summer. Every week I appeared on another writer’s blog and…

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