Ain’t it the truth.



Many times conversations about Digital Content come up about the container they are in. Essentially, how are they created, how are they sent out to the masses and how the interaction allowed. Now often when we think of digital content and containers, many of us, at least me and other I know, think of eBooks; ePub, PDF, html, .mobi, etc. as the containers. Challenge being that even though those file extensions can be read on devices and contain the content, sometimes they come off differently on different devices or entry points. Their is so much discussion on this already, that I don’t want to add to it and just bog down this post with all of that information.

As of late and other times I have seen a variety of tweets, blogs and other conversations talking about when content isn’t in a container it becomes a service. That…

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