Nicely done! Read & tweet.

Marketers being Awesome

The marketplace has spoken: some people deserve to be ignored on the social Web.

I’m referring to the recent introduction of two new apps designed for the sole purpose of blocking or punishing social media users who annoy their friends and followers.

Twitter Doghouse allows you to give certain Twitter users a time-out for various social infractions. If they tweet too frequently, are overly self-promotional or otherwise annoying, you can notify them they are blocked from your Twitter stream for a defined period of time until they clean up their act.

Another app called Unbaby.me allows Facebook users to swap out baby pictures of over-sharing new parents with a default picture on their wall. Some might opt to replace Junior’s mug with a cat, motorcycle or other image of their choosing.

These may sound like extreme reactions, but content marketers should take notice. Self indulgence is not appreciated or rewarded…

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