Good info here. Smart advice.
Not only on LinkedIn, but on every other Social Media: posts that I never, ever read or click on, are those “feeds” as I consider them as spam. Participating in any social media site is all about, well, socializing. Before you post anything related to your book or your publishing business, ask yourself: Is this really a relevant, valuable or interesting information for my readers? Promote your company page only when something important happens, such as:
- rolling out a new book
- having a great sale going on
- announcing a contest
You could even offer a benefit to people who come to your company page through your social media profile. By providing valuable information you’re more likely to turn these potential customers into actual customers.
When posting content your fellows find valuable, they are more likely to be interested when you post about your company. The key is…
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